9 years ago
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The Intersection Of Content Marketing And SEO - Forbes
Content marketing and SEO work so well together because they are really about the same two things: giving your people exactly what they want. You need the search engines to help prospects find your content. You also want your content to hook your visitors, so they keep coming back once they find you.
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I actually wrote two posts years ago that cover similar information. Anyone wanting a strong understanding could review and save all three.