The insurance business, for instance, depends on the fact that insurers charge customers more than their insurance is worth; that’s fair enough, since if they didn’t do that they wouldn’t be viable as businesses. What isn’t fair is the panoply of cynical techniques that many insurers use to avoid, as far as possible, paying out when the insured-against event happens. Just ask anyone who has had a property suffer a major mishap.

Selling insurance has become like selling bottled water. You're essentially throwing money for free at the company. But that's the most free and open system we've ever had! Don't you feel good being so free and open?