I don't understand what would be so impossible about in-house advertising. Yes, it's a bit more work. But it's not like The New York Times livestreams its print ads from some shady third party. Someone at the paper reviews the ads, manually inserts them into the paper, and the paper goes to print. It's really not that hard.
Obviously, blogs and online news magazines have the ability to deliver text and pictures, and that's all you need to do to show your readers ads. None of this malware-injecting javascript from a country you've never heard of nonsense. That's the easy way to do it. The right way would be a lot more work--they might even have to hire an editor tor two--but readers would be much more willing to disable their adblocking if there were no longer screamers, performance-hindering flash animation, and totally valid security concerns.
I don't understand what would be so impossible about in-house advertising. Yes, it's a bit more work. But it's not like The New York Times livestreams its print ads from some shady third party. Someone at the paper reviews the ads, manually inserts them into the paper, and the paper goes to print. It's really not that hard.
Obviously, blogs and online news magazines have the ability to deliver text and pictures, and that's all you need to do to show your readers ads. None of this malware-injecting javascript from a country you've never heard of nonsense. That's the easy way to do it. The right way would be a lot more work--they might even have to hire an editor tor two--but readers would be much more willing to disable their adblocking if there were no longer screamers, performance-hindering flash animation, and totally valid security concerns.