Why the Climate Change Message Isn't Working
Here is what I want everyone in the climate change movement to hear: People are not going to be frightened into caring. Scientific predictions about what will happen 10, 20, or 50 years in the future are not going to make them care, not enough. What we need is the level of energy and commitment that we saw at Standing Rock. We need the breadth of activism we saw in Flint, Michigan, where everyone from yoga teachers to biker gangs joined in relentless protest against lead contamination.
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