9 years ago
1
Why memes succeed
What causes a particular meme to take the Internet by storm, dominating image boards and inspiring hundreds of variations, while another one languishes? It’s a tantalizing question in the nascent field of meme theory, and not just because the answer could shed light on our collective online subconscious. It’s also possible that research into it could eventually explain broader aspects of cultural consumption—why an entire work, perhaps even a novel or a...
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It makes sense that in order for a new meme to be successful it needs to be original. Technically the same thing can be said about almost anything else. Originality is king.