This! During my subway commute, instead of reading on the phone like so many others, I read on my e-reader. I always have it with me and take it out in those "dead" moments when I wait (for transport, for friends, etc.). With this habit alone I was surprised of how much I was able to go through. Another thing, and this also comes with the e-book reader, is that I read several books at once, but totally different books: some scifi, some non-finction, etc., so that way if sometimes I'm in the mood for something else, I have alternatives. Also, usually I give a book about 40-60 pages; if I don't get hooked or I generally feel it's a tedious style, I switch to another one. I found there's nothing worst than actually struggling to read and ending up not picking up the book at all at times because I actually don't like the book. Even if everybody says this or that books is a "must-read", if after a couple of tens of pages the style sucks for me, well...then it's not for me. The more hooked you are for a book, the less you tend to "zone out" while reading it.