11 years ago
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Moto X Phone: Is $500 Million Enough For The Buzz?
Motorola Mobility is getting ready to launch a new smartphone, Moto X, and its owner Google is ready to spend big money. According to a Wall Street Journal article, Google is prepared to spend north of $500 million to market the product. But is it enough to create the necessary buzz to help the product cross the “tipping point,” e.g., reach a critical mass of consumers — as was the case with the iPhone, the iPad and other technology products?
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http://www.forbes.com
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I can't help but be curious about this one