Kazakhstan adopts Borat catchphrase 'Very nice!' as official tourism slogan
There was a time when the government of Kazakhstan banned the movie Borat and threatened to sue its star Sacha Baron Cohen for his depictions of the country in the outrageous mockumentary. Those days are over. Following the release of Borat Subsequent Moviefilm, the sequel to Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, the Kazakh tourism board had officially adopted the character's "very nice!" catchphrase as its slogan.
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