Make Your Content Count. Every Damn Time. Don’t Waste A Single Fucking Word.

Every time you see Metallica, they get up on stage and play Master of Puppets. They don’t skip that song. You know why? Because no matter what, no matter how old the song is, no matter how many times they’ve played that track, people always want to hear Master of Puppets. There’s this fucking idea that if you want to make content you have to always make something new, every day. Like, it’s not good content if it’s not fresh. Your hits don’t matter, you’re only as good as the next post that goes viral. You’re only as good as the next click frenzy.

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