Why there's more to the anti-vaxxing narrative than meets the eye

One recent morning in northwest London, a group of mothers and toddlers met up in a terraced house on a quiet road. Over fruit and biscuits, they discussed the weather, breastfeeding older children, and the fact that they all refuse to vaccinate their children. The parents are part of Arnica, which brands itself as a “natural health” group for parents concerned about mainstream medicine. Arnica has a Facebook group with 37,000 members, nearly four times what it was five years ago, and has become one of the largest organisations pushing an anti-­vaccination message online.

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