2 years ago
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Netflix to court older viewers as flow of young fans slows down
Netflix is set to report the smallest growth in subscribers in a decade next week, as the flow of young fans who have fuelled its meteoric rise slows down, leading it to target tech-wary over-55s. The streaming giant expects to have added just 1 million new subscribers when it reports second quarter results on Tuesday, the lowest number of new signups since 2011, when it was splitting its postal DVD and streaming operations.
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https://www.theguardian.com
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Older people tend to like shows that go for years and years and years with spinoffs galore, looking at you L&O and NCIS, at least the ones I know which makes the Netflix model of 3 seasons and a cancellation a potential problem for the demographic.