5 years ago
Fortnite is basically a giant, endless advertisement now
Last year, playing Fortnite largely meant hopping onto a make-believe island in the hope of surviving against 99 other players. This year, Fortnite isn’t as divorced from the real world — there are constant tie-ins that encourage people to buy, or at least engage with brands and products. To play Fortnite in 2019 is to be enmeshed in advertisements.
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https://www.polygon.com
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