7 years ago
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Nearly 1 in 4 people abandon mobile apps after only one use
Apple’s iTunes App Store is home to over 1.5 million apps and Google Play hosts over 2 million, but the number of apps that actually get installed and used on consumers’ devices is still quite small. We already knew that people only interacted with a small handful of third-party apps on a regular basis, and now, according to a new study on mobile app usage, we learn that about one in four mobile users only use an app once. Based on data from analytics firm Localytics, and its user base of 37,000 applications, user retention has seen a slight increase year-over-year from 34 percent in 2015 to 38 percent in 2016.
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I think the problem is that the description and ratings are useless. Everything is 4.5 stars, and even if you know what type of app you want, the discription for meditation apps (one I've been trying to find lately) don't tell you if you're getting much without micro transactions or if the app required a subscription. In games, you don't really get much of a description, and far too many end up as "pay to win" after level 10 or so.
I have this problem, I download an app and if it sucks/doesn't hold my interest that's the end. I think there are only a few apps I actually use and those came on the phone for the most part. I hate having to download some apps to see their premium pricing too, I'm looking at you Reddit apps.
I wish some big companies like FB and Twitter and sometimes G+ would come together and build a hybrid app that let me do all my stuff in one app socially. Maybe get IM's, FB Messages, Texts, etc all in one app too would be good.
Wow I wasn't aware that google play has more apps than apples app store.
Unfortunately with these app stores it appears Quantity is key not quality. I like Amazon's store and it's why I use a Kindle Fire. A lot of the time the problem is the adverts which are highly intrusive. Amazon have the right idea with ads - on the lock screen. To improve apps they should allow an advert when the program is run(a loading app screen) people would be far less pissed off with stupid intrusive adverts then.
This is one thing I don't mind about their Underground stuff, it pops up an Underground advertisement then you go. The problem is now some of those underground "unlimited" apps are now "unlimited until the free bonus credits run out."
There is a label now on some apps which says "actually free" so you can avoid that type of stuff