4 years ago
Fewer than 10% of Americans are buying $1,000 smartphones, report says
We've already seen indications that American consumers are holding onto their smartphones longer than before, posing challenges for companies like Apple and Samsung for whom mobile phone sales are important to the bottom line. A new NPD report reiterates that point but adds that fewer than 10 percent of American smartphone buyers spend more than $1,000, effectively ruling out flagship phones like the iPhone 11 Pro and the Samsung Galaxy Note10 that gather most of the marketer and media attention.
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