Man dies on Mount Everest during ASKfm cryptocurrency promotional stunt
It was a stunt designed to play on one of cryptocurrencies most resilient memes: "to the moon" -- the idea that prices will skyrocket, leaving currency holders rich in the process. But it was a stunt that left one Sherpa presumed dead on Mount Everest. ASKfm, one of the world's top 10 social media networks, was about to release a brand new Initial Coin Offering (ICO), giving early investors the chance to pre-buy some of its cryptocurrency before its launch. To promote the ICO ASKfm sent four "crypto enthusiasts" on an expedition to Mount Everest.