A graffiti campaign in Ho Chi Minh city aims to educate locals about rhino conservation.

Vietnam is home to one of the largest African rhino horn consumer bases in the world. A unique graffiti campaign popped up on the walls of several streets in downtown Ho Chi Minh City, the hyperactive commercial capital of Vietnam. The works differed from the usual tags and designs that adorn urban areas around the world. The graffiti pieces, 17 in all, carry a simple message: “Save the rhinos,” or “Cứu tê giác” in Vietnamese.

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