Ford’s F-150 Lightning Electric Pickup Truck Undercuts Rivals With $40,000 Starting Price
Ford Motor Co. plans to undercut several rival producers of electric pickup trucks when its battery-powered F-150 goes on sale next year. The company revealed prices for its newest truck—the first fully electric version of its top-selling and most-profitable vehicle—during an event Wednesday evening at its Dearborn, Mich., headquarters.
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