2 years ago
AMC is charging more for 'The Batman' tickets as part of a 'variable pricing' experiment
AMC Theatres is charging higher prices for tickets to The Batman, CEO Adam Aron announced Tuesday, as the movie theater chain begins to experiment with so-called variable pricing for different films. The news marks the arrival, at last, of a long-anticipated change in strategy for movie theaters, coming as the business continues to struggle amid the COVID-19 pandemic.
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