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What the early days of Red Bull tell us about Bitcoin and the demise of altcoins
If you can have the original, why go for the copycat? In fact, Red Bull is one of the most prominent companies in Austria today and certainly one of the biggest global brands hailing from Austria. Its success is down to a tried and tested business strategy that is easy to understand but extremely hard to pull off: instead of competing with incumbents you just create a whole new product (sub)category.