9 years ago
Exclusive: How This Man Got the Media to Fall for ShipYourEnemiesGlitter Stunt
Last week, the web was both outraged and in love with a controversial new startup called ShipYourEnemiesGlitter.com. The premise was both inspired and insane—for $9.99 you could ship a benign glitter bomb to any friend or enemy anywhere in the world. Time.com covered it, and so did Fast Company, the Telegraph, Huffington Post, TechCrunch (note: the Observer declined to cover it because it seemed suspicious). Then after claiming six figures worth of orders and more than...
Continue Reading
http://observer.com
Join the Discussion