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Google RankBrain & Page Session Duration & Organic Ranking
Is there a true relation between Google RankBrain, page session duration and organic ranking? Back in 2015 when Google started its snail’s pace rollout of RankBrain, a machine-learning artificial intelligence exemplar baked into the Hummingbird algor...
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How Startups Should Do SEO
In this guide, Kevin Indig gives insight into how startups should do SEO from A to Z to acquire more users, increase brand awareness and find product-market fit faster.
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3 logical myths about rankings that can destroy a business
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.
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7 ‹Title Tag› Hacks for Increased Rankings + Traffic - Whiteboard Friday
Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings.
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[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months
If you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.
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Hey CNN, Can You Stop Selling Followed Links?
Recently while on CNN Money I noticed a “Paid partner content” section and curious to see if they were using Outbrain or something similar I did a quick inspect element...
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Minimum Viable SEO: If You Only Have a Few Minutes Each Week... Do This! - Whiteboard Friday
You know SEO is important, but you barely have time for lunch, much less keyword research. In this Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan forward.
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Schema.org Just Released New Restaurant Menu Markup — Here's How to Get Started
Restaurant site owners rejoice — Schema.org just released a far more detailed way to mark up your menus in the SERPs. Check out the new possibilities and how to get started here!
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Reverse Engineering Google's Local Search Algorithm: What Local SEO R…
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Definitive Guide To Local Search Ranking Factors. PRESENTATION: Reverse E…
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An answer box experiment (my journey into known and unknown factors)
Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box.
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Why Google’s SEO advice is NOT (always) in your best interest
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company's advice is in their best interest, not yours -- so make sure you understand the nuances.
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Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
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8 Modern Link Acquisition Tactics that Work - Search Engine Journal
Are your link building efforts not working? Do not fret, many SEOs suffer the same issue. See new and refreshing modern link building tactics which actually work.
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Does Google Use Chrome to Discover New URLs for Crawling?
Google certainly has access to data from Chrome browser users. Does it use that to find new URLs? We tested and have the answer!
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Google: Page Layout Algorithm/Penalty Is Still Important
The Google page layout algorithm/penalty which originally launched in 2012 and has been updated a few times since is still an important algorithm says Google's Gary Illyes. Gary was asked about it on
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Google launches new effort to flag upsetting or offensive content in search
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
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Google Algorithmic Penalties Still Happen, Post-Penguin 4.0
Penguin penalties might be a thing of the past, but link-based algorithmic penalties still exist in Google.
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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics
How many words are in the average query? What percent of queries are phrased as questions? Are people really starting more searches on YouTube than Bing? Rand uses clickstream data to answer all the questions about searcher behavior that Google doesn't provide.
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Local SEO: What Are The Best Local Ranking Factors | Local SEO
Want to know how to get your local business to rank high on Google? Here are simple local SEO tactics that you can use to get your business to rank higher.
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SEO Rankings Drop: A Step-by-Step Guide to Recovery
There are hundreds of things that could cause your Google organic rankings to drop. Follow this handy guide to figure out what went wrong, and what you can do about it.
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