Better late than never, we've got fourteen predictions for SEO in the coming year—ranging from the monetization of Google to continued domination of SERP features—straight from the experts here at Moz.

Are you looking for the best SEM tools? These keyword research tools for SEO will help you find keywords so you can generate organic traffic to your website

You know you need to earn links to boost your SEO. This post will tell you how to get links using 3 powerful, practical strategies.

Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is 1,890 words will automatically get you more search traffic. It just means that the average web page on page 1 contains that many words.

Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general.

Adapting your content for multiregional search patterns can be a struggle. With so many languages and potential customers to think about, it's difficult to pinpoint the exact needs of your website. Search Engine Optimization (SEO) remains a pivotal part of everyday online content optimization. This importance seeps into the URL address optimization for each of the languages featured on your website. Studies have shown that 17% of world's population uses the internet on a regular basis. This is an enormous potential market which you can tap into through multilingual SEO. However, choosing the right structure and URL optimization pattern can...

Official news on crawling and indexing sites for the Google index

Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links.

Google has published a revised version of the 164-page set of guidelines used to help human 'quality raters' evaluate online content and provide feedback to Google

Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how 'smart' automation works and what PPC professionals and account managers can do to further improve results.

The world, while round in shape, is flat when it comes to business. But how relevant are you in with local SEO? Here are six reasons to embrace it now.

If it works, which method are you using now?

Link building campaigns shouldn't have a start-and-stop date—they should be ongoing, continuing to earn you links over time. Join our guest host Paddy Moogan as he shares strategies to achieve sustainable link building and milk your content efforts for all they're worth.

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.

Google (NASDAQ: GOOGL) is continuing its integration of Google Assistant in more services as it looks to compete with Amazon’s Alexa and even Apple’s Siri when it comes to payments.

The new Search Console beta is up and running. We’ve been flexing our listening muscles and finding new ways to incorporate your feedback into the design. In this new release we've initially focused on building features supporting the users’ main goals and we'll be expanding functionality in the months to come. While some changes have been long expected, like refreshing the UI with Material Design, many changes are a result of continuous work with you, the Search Console users.

For your clickbait and viral content efforts to bear fruit, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday.

Ranking #1 in Google used to be the ultimate goal, the search landscape is dramatically evolving. How do you win at SEO in 2018?

After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.