Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem.

It's not uncommon for businesses to make a few mistakes when they first start a promoted pins campaign, but these five methods will help you generate results.

Here are some tactics on creating custom Facebook audiences for a higher ROI:

There is a very fine line between utilizing brand-building communications such as blogs to successfully get your message across, and simply sending spam.

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Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answ…

Julie Brill says consumers are ‘taking matters into their own hands’ after the ad industry crippled the ill-fated Do Not Track program.

A look at how much every vote is worth

There are a lot of strategies in inbound marketing that business enterprises can adopt in order to stay ahead of the curve and scale the business. This is the following part of the Volume I on inbound marketing trends that every business must know in 2016. Ads are getting prohibitively costly with each passing day …

The heightened emotions that infuse the holiday season have helped make it prime time for marketers, and this year they seem to be finding that longer online advertisements in particular can leave even the most cold-hearted wiping away tears.

Millions of people are refusing to let intrusive, distracting, or irrelevant ads load on our devices. Consumers should seize the opportunity to demand a more mutually beneficial relationship with online advertisers.

If I want a service of any kind, I at least want it from someone who has the wherewithal to capitalize their words in email subject headings.

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This isn’t the first time I have interviewed John Rampton. We go waaay back. Right, John? Seriously though, in all of the times that I have crossed paths with John, whether it is an interview or a conference, or simply intersecting on the world wide web, I am always impressed by his personable way of..

The internet after ad blocking. In a 1997 segment on the short-lived tech TV show The Site, host Soledad O’Brien sits at a bar in front of a laptop computer, talking to Dev Null, a full-scale human avatar with frosted fuchsia tips and a soul patch. Motion-captured from the show’s second host backstage, he swivels from side to side, arms swinging at their joints like a marionette, jaw moving up and down as a crude stand-in for a talking animation.

Choosing your perfect domain name is a challenging task. Use these basic principles to avoid any problems with your website name in the future.

Implement color psychology to your web design to increase conversions.

Take a long breath and read on: we have gathered a list of things every startup should know about search engine optimization.