Hip-hop and philanthropy have a long-standing and heartwarming relationship, but Drake’s latest music video for “God’s Plan,” in which he gives out money, toys, clothing, and food to families in need, takes that relationship to the highest of levels.

Drake has announced his signing to grime label and collective Boy Better Know. He revealed the news on Instagram today with the caption “first Canadian signed to BBK”, following a guest appearance, with Skepta, at a Section Boyz show in London (earlier that evening he’d appeared with Rihanna at the BRIT Awards.)