It's no secret that data science is a good career path. The jobs are in demand, the salaries are compelling, and the work is interesting. So how does someone break in?

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Big data and analytics have become the backbone of business. But will that spine grow and mature, or will it morph the shape of business—again? Here is a look at the year ahead.

How GPS tracking and location sharing of employees, assets and vehicles saves companies money and improves services.

Getting to an enterprise-wide view of an organization's analytics requires a data-driven culture. Business leaders must be clear about what they want, and enlist the support of every employee to get the job done.

Once you start your own business or startup, the very first thing that comes to mind is "How many visitors did my website receive?" Google Analytics provides tons of metrics and it becomes quite a chore to keep up with all the dashboard pages and filter options. As a small biz owner myself, I went through a phase where I ended up spending significant amount of time checking out Google Analytics. To save time and mental energy on a daily routine task, I asked "What are the most basic metrics I need to measure from Google Analytics?"

451 Research senior analyst Eric Ogren and David Swift, principal …