Advertisers will be able to reach gamers through in-game ads that Sony hopes won't annoy players and developers.

between 2017 and 2021 (when the company was mostly just me) I was paying for in-search adverts across multiple search engines, I was commissioning custom made adverts to place in online used car market places. I was spending time optimising the 'bid' in automated advertising system, trying to get the best bang for buck.

A class-action lawsuit alleges that ads inflate the Whopper's size, making the burger appear 35% bigger than it actually is.

Major brands like Coors, Microsoft, and Burger King want in on our dreams — and researchers are concerned about it.

For some audiences—particularly top business execs—written content is indispensable in researching important decisions. Here’s how PR pros are thinking about their skill sets.

Why is there a dispute between the two tech giants and does it affect you?

In his first State of the Union address, President Biden has asked Congress to implement new laws to increase child safety on Facebook, TikTok and other social media platforms. "It's time to strengthen privacy protections, ban targeted advertising to children, demand tech companies stop collecting personal data on our children," he said on Tuesday evening.

I’ve been browsing the web with an adblocker for so long that I’d totally forgotten about the existence of ads being spliced into video content. Ah, silly me.

A California federal judge has handed a partial win to consumers suing Facebook, in a ruling that denied the company's bid to dismiss claims that it exploited user data to thwart industry competitors.

Whether it's cigarettes or alcohol, many governments have legislated that companies must warn consumers of the negative effects of their products. This is often achieved on packaging or required in advertising. France is now intending to bring such measures to the automotive industry, forcing carmakers to supplement ads with messages about greener transport alternatives, as reported by CTV News.

Fast-food chain McDonald's may be targeting children in lower middle-income countries globally with marketing messages, potentially worsening diet problems in some of the world's most vulnerable populations, an analysis published Tuesday by the journal BMJ Nutrition Prevention and Health found.

Organizations would need to disclose how ads are paid for and how they are targeting certain groups.

Since the 1980s, fossil fuel firms have run ads touting climate denial messages – many of which they’d now like us to forget. Here’s our visual guide

An investigation by The Financial Times found that Snapchat, Facebook, Twitter, and YouTube lost around $9.85 billion in revenue following Apple’s changes to its privacy practices. Last year, Apple announced the App Tracking Transparency (ATT) policy that requires apps to ask permission to track users’ data. The policy went into effect in April, barring apps from tracking users if they opt out.

Earlier this year, Apple implemented a new App Tracking Transparency system that requires the user to allow or deny third-party apps from tracking them over the internet. Although Snap (the company behind Snapchat) was in favor of these changes at first, it now says its revenue has been affected by Apple’s new privacy policies.

A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it’s possible to use Facebook’s targeting tools to deliver an ad exclusively to a single...

In a dark TV ad aired in 1971, a jerk tosses a bag of trash from a moving car. The garbage spills onto the moccasins of a buckskin-clad Native American, played by Italian American actor Espera Oscar de Corti. He sheds a tear on camera, because his world has been defiled, uglied, and corrupted by trash.

Google says it's not trying to end ad-blocking technology, but it looks like it could happen pretty easily.

Two big recent exposés about the platform have shown exactly why we should all be on guard by Facebook's "survival at all cost" strategy, writes Noam Cohen.