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Up to 26% of users switch from iOS to Android — here's why
Apple doesn't care that nearly 26% of its users switch to different platforms between quarters because it is focusing on encouraging users to buy all of the products in its broader functional ecosystem, experts say. They add that users are likely switching over to Android phones to save money. During the Epic Games vs. Apple trial, internal documents showed evidence of "meaningful switching" of smartphone users quarter-over-quarter. The highest percentage of users switching was between Q1 2020 and Q2 2020, which saw 26% of users switch from iOS to Android.