Common SEO mistakes to avoid

Implementing an SEO strategy, it is very easy to finish up making mistakes. But some wrong steps can cost more than others. If you are doing SEO for your small business, you must be aware of these delicate SEO mistakes one generally commits.

Do not use trendy keywords

Using trendy keywords can cost your SEO strategy dearly. The keywords you are promoting for search engine ranking need to be very relevant to your business. Beside relevancy, it should be the words which your target audience looking for. Avoid plug in trending keywords that are not related to your business just to drive traffic. A business must carefully research the keywords the target audience is most likely to type into a search engine. So, because a keyword is attracting millions of views to one site, that doesn’t mean the success can be replicated by your site.

Do not use Directories for Backlinks

Getting your site listed on the online directories is a great way to create brand awareness. However, do not use directories to generate backlinks and drive traffic. That is not the purpose for these listings. Generating backlinks with directories is highly frowned upon, especially by Google. Recent algorithmic changes by Google will be able to spot whether your site attracts traffic in this manner. Therefore, if you are still using this tactic, stop and find other, better ways to drive traffic. Use directories only for their stated purpose.

Posting on Poor Blog

There are millions of guest posting blog over the web. But posting on everywhere to attain authority and traffic does not work. Google says only good quality and relevant backlink have the potential to boost the authority and strength to rank on search engine of your business website. On the contrary, poor quality blogs can harm in the opposite way eventually spamming your website on the eyes of Google.

So, getting links from quality guest blogs sites certainly helps to rank higher in organic search result. Writing good content and outreaching to high DA guest posting blogs can be way the way to attain good quality links.

Inconsistently content Posting

This one of the very common mistakes that makes initially good SEO marketing campaign fails. If you own a business and a website for that, do update the contents in a regular manner. Google are becoming more intelligent day by day and can differentiate between fresh content and sites that are sitting without doing anything.

So, update website content. Not every day but in a regular timely manner to get the up vote of Google.

Bad Title Tags

It’s very easy to ignore title tags. That’s probably why many companies have non-descriptive title tags, or not title tags at all. These little bits of information is very important for both search engines and web users when locating your site. If you do write title tags, do not stuff them with keywords either. That can easily backfire as Google algorithms do not like keyword stuffing. Make sure you are not including duplicate title tags either.

Next time you are implementing your small business SEO strategy, make sure you avoid making any of the above mentioned mistakes.

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