7 years ago
What it costs to run an independent video game store
Since 1985, Joel Riplie has opened 45 video game stores. Calling each Video Game Exchange, he approaches them like a reality show — he finds a location, fixes it up, stocks it with games, gets the business running smoothly and then, when the right offer comes along, he sells it. "Any time somebody calls in, we go to the warehouse and dig out an inventory and we open another store," he says, initially taking my call in the back of his shop, away from customers, because he thinks I might want to buy it.
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