The TV Industry As We Know It May Really, Finally Be Entering A Death Spiral
In the past six months, something has changed with the TV industry, according to AOL CEO Tim Armstrong. On stage at our Ignition conference, Armstrong said he recently heard from an advertiser who said he got a rebate for his TV ad budget because the ads weren't going to be filled. The advertiser needed to spend the extra money digitally as quickly as possible. It's unclear whether this was just a one-time blip or the start of something different. Armstrong seemed to believe the latter.