The tech giants won’t like it, but a digital tax must become a reality
Tax authorities across Europe are increasingly asking themselves why, in the digital age, an ordinary citizen would pay tax if they could avoid doing so. Amazon, Facebook, Uber, eBay and Google do all they can to avoid tax. They employ thousands of staff to check every loophole. They also retain the services of the big accounting and global law firms with the sole aim of driving down the effective rate of tax they pay wherever they operate.