10 years ago
How Hold Music Manipulates Your Mood
In 2012, according to Australia’s Sydney Morning Herald, an Adelaide man was kept on hold with the airline Qantas for 15 hours. As a recorded message affirmed, over and over, that a customer service agent would be with him “soon,” he simply stayed on—working, reading, waiting. As he told the newspaper, “I wanted to find out what exactly they meant when they said they would be with me as soon as possible.”
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