10 years ago
Gary Dahl, Inventor of the Pet Rock, Dies at 78
It was a craze to rival the Hula-Hoop, and even less explicable. For a mere three dollars and 95 cents, a consumer could buy ... a rock — a plain, ordinary, egg-shaped rock of the kind one could dig up in almost any backyard. The wonder of it was, for a few frenzied months in 1975, more than a million consumers did, becoming the proud if slightly abashed owners of Pet Rocks, the fad that Newsweek later called “one of the most ridiculously successful marketing schemes ever.”
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