9 years ago
The joyless world of data-driven startups
Data is a funny thing. It’s used by marketers, bloggers and managers as the ultimate proof of truth. 78% of women agree. 21% more people converted on the new design. 63% of projects hit their deadline. We put a number against it. A cold hard NUMBER. You can’t argue with a number. It was measured. I used to take a lot of measurements. I studied astrophysics for almost seven years, and for the last two of those I helped to collect four-dimensional data sets about the Local Group of galaxies.
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