Ecommerce businesses have been rapidly on the rise for the past few years and it makes sense. The world is evolving towards a mostly internet-based lifestyle. We’re slowly moving away from brick and mortar stores when it comes to everything, from applying for a loan to shopping for groceries.
There are so many ecommerce stores around the world currently. If you use Facebook, Instagram or Twitter, you most likely come across ads for many ecommerce stores every single day. Market experts say that ecommerce stores are only growing to increase in number and it’s easy to see why. First of all, it’s very easy to open one. With the advent of the drop-shipping business model, anyone can now become an entrepreneur with very little start-up money.
You might be asking yourself? Why open an ecommerce store when there’s already so many out there? Because you can do it better and we’re going to help you stand above the competition. Many people start their stores with little knowledge on what to do next and ultimately end up failing.
With the tips we’re going to give you, you’ll have a much better chance at success:
Build a Great Website
Cluttered, unprofessional-looking websites make a bad first impression with the customer. It could even make them think that you’re not a legitimate business at all. Therefore it’s very important that your website is clean, responsive, professional and mobile-friendly.
Choose a Great Platform
If you’re new to the world of ecommerce, we highly recommend that you use a dedicated ecommerce platform to host your website. There are many operations involved in commerce such as customer account management, order fulfilment, promotional activities…etc. and it’s incredibly helpful to have effective templates for all of them.
Therefore, we recommend the ecommerce platform Magento, which is highly acclaimed both internationally and in Australia. We suggest that you hire an expert to carry out the Magneto development because it can get pretty complicated if you’ve never done it before.
Get a Secure Payment Getaway
If your customers don’t see a trusted payment getaway then they’re guaranteed to leave without purchasing anything. Therefore we recommend that you have international payment methods like PayPal, Visa, MasterCard, and AMEX…etc. implemented for your ecommerce store.
Most reputed ecommerce platforms makes integrating a payment getaway a very easy thing.
Test before you launch
A great way to lose customers is to launch a faulty store. Therefore, test every aspect of it and make sure that it all works perfectly. Test whether:
• Customers can create accounts • The discount code works • The checkout process works • The payment getaways work • The navigation works • The mobile site is just as functional as the desktop one
Have a great Awareness Marketing Campaign
A lot of people make the mistake of pushing their products and brand hard with intrusive advertising campaigns. This never works. Customers don’t know who you and what your brand stands for. Given a choice, customers always go for brands that have a strong identity. Hence your first campaigns should tell your customers: • Who you are • Why you exist • What problems you solve • Why you’re different We’re confident that once you keep adhering to these tips, you’ll have a much better chance of success with your very own ecommerce store.