Trump, in an attempt to spread his brand (based on his "personality"), has finally gone so far he may actually destroy it.

He miscalculated what people's response would be. Questioning the president's birth is attacking a single public official and while it may be a ridiculous claim people are quicker to forgive that than this. You simply can't insult an entire culture, especially one that makes up a significant portion of American citizens these days, and expect to escape unscathed.

Yet, despite this Trump has made no attempt to apologize and in fact has stayed the course. Maybe he truly expects to win something from these court cases. I believe that's unlikely, but only time will tell.

But lets not unite over something as simple as removing the PRI from power. That may be helpful.