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Published 6 years ago by rookshook with 0 Comments
by rookshook
6 years ago

AMP for email is a terrible idea

Google just announced a plan to “modernize” email with its Accelerated Mobile Pages platform, allowing “engaging, interactive, and actionable email experiences.” Does that sound like a terrible idea to anyone else? It sure sounds like a terrible idea to me, and not only that, but an idea borne out of competitive pressure and existing leverage rather than user needs. Not good, Google. Send to trash.

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