Tinder swiping study reveals a feedback loop that forces users into ever more extreme strategies

Back in 2012, a new craze swept the Internet centered on a dating app called Tinder. The app shows users pictures of potential dating partners in their local area. Users swipe right if they like the picture or swipe left if they don’t. When two users like each other, the app puts them in contact with its built-in messaging service. Tinder changed the ground rules for dating apps. Until then, most dating services had found matches using a range of factors such as shared interests, age, future plans, and so on. On Tinder, all that matters is first impressions.

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