5 years ago
Netflix Reaches Tipping Point As Originals Now Outpace Acquired Titles
Illustrating the strategy Netflix executives have long articulated — and pointing to a wider gap between the company and its rivals — a new report shows that for the first time most new releases coming to the platform are originals. Among all releases available in the U.S. that went live during the year leading up to December 2018, 51% were originals, as opposed to programs or films that had been acquired, according to a report by UK-based research firm Ampere Analysis. That share is more than double the 25% recorded in December 2016.
Continue Reading
https://deadline.com
Join the Discussion