IMAX is opening virtual reality cinemas
IMAX is getting into the virtual reality business. On Thursday, the company announced that it is teaming up with Google to build cinema-quality virtual reality video cameras. It is also planning to launch virtual reality "locations," The Wall Street Journal reports. The cinemas — if you can call them that — will be opened in shopping malls, much like traditional movie theatres. There are six reportedly planned for this year, including in Los Angeles and China.