Small b blogging
There’s an idea that starting a blog is harder than it used to be. That there used to be a way to write a few words, slap it online and wait for the traffic to roll in.
I call BS. It’s not that it’s not true exactly - but that kind of thinking is living in the shadow of the Digg homepage.
I’d like to propose a new mental model for blogging - small b blogging. Let me show you what I mean.