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‘Game Of Thrones’ Sets New Guinness World Record For Global Demand
The global demand on the day of Game of Thrones’ 8th season premiere exceeded the global premiere demand of every other TV series – including Game of Thrones’ own global season 7 premiere day demand – for any season across all platforms and markets under measurement. Parrot Analytics, a TV content analytics firm specializing in global audience demand measurement, partnered with Guinness World Records to chart the demand and declare it officially Most in-demand TV premiere.