Content Marketing Is Broken: Why It's So Damn Hard To Learn Anything These Days

Malcolm Gladwell is well-known for his reference of the 10,000 Hour Rule - the principle that it takes 10,000 hours of practice to master a skill - but a few years ago I realised that there were a whole bunch of these 10,000 hour masters out there who'd written pretty detailed, yet distilled, advice on how to achieve mastery in their given art, and published it online. Sometimes even in the form of a "top 5" list, this knowledge was never more than a 20 second google search away, and literally gave you master-level insight. But then something happened.

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