A Heartbreakingly Realistic View of Social Media Marketing

There is a very popular myth in the field of social media marketing that many buy into because it’s a simple way to shift the blame from yourself onto the monetization dynamics of the platforms you use. That myth is the belief that as long as your product, service, or idea is good enough, it will automatically gain massive traction on social media if only you’re consistent with your content output. “Built it and they will come.” In a perfect world this would very well be the case, but as we all know, consumers today are more withholding with their attention than they’ve ever been at any given point in history.

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