Having lightning sales in the middle of the day when people are doing stuff is just mean. It also eliminates people who aren't impulse buyers.

That is beyond disappointing. Surely they could've done something better for all the hype that was placed on it.

I would be extremely curious to see the exact data on how many people actually bought things today.

I know when I checked there were a couple of items that peaked my interest. By the time you checked out other sites or the regular price the deals just were not there. The android app also didn't want to let me even try to buy anything I was looking at. Even if I wanted to jump the gun I couldn't on the app.