Why Facebook is powerless to stop its own descent

It's more similar to oxygen or drinking water than it is to most technology products. With over 2 billion users visiting its social network every month, Facebook has a group of people logging in that is so large, so diverse, and so geographically distributed that no single company would have dreamed of an audience this big even just a decade ago. The only company that even comes close today is Google, which has eight products with over a billion users--Google search, Gmail, YouTube, Google Maps, Chrome, Android, Google Play, and Google Drive. But naturally, most of those are the same users using multiple Google services.

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