4 years ago
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Nintendo has shed its ‘childish’ reputation, says Miyamoto
Nintendo director Shigeru Miyamoto has discussed how the company has worked to lose its reputation for being a “childish” brand. In a wide-ranging interview with Japanese magazine Famitsu, the Super Mario designer said the company made a “great effort” to shed the unwanted perception of it and become more family friendly during the Wii era.
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Nothing wrong with being family friendly.