France To Ban Cigarette Branding, Require Generic Packaging
Bad news for the tobacco industry and smokers in France. Health Minister Marisol Touraine will announce strict new tobacco control measure next month that are expected to ban any branding on cigarette packs. The French daily Le Figaro reports that the overall effect of the new measures will be as radical as the original 1991 Évin law that banned the advertising of cigarettes, as well as the 2007 decree ending smoking in public spaces.
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