Availability of such a huge pool of mobile applications is indeed great for the mobile users but it has grown into one of the biggest challenges for the mobile app providers from all over the world. It has been widely observed that now competition between similar apps has grown on an exponential rate. According to most of the industry experts, there are only a few and simple techniques that are identified as the most striking techniques and approaches for many of today’s famous and most downloaded apps in terms of gaining swift fame, growth and conversions within a short time. Experts form most of the mobile app development companies in Florida suggests that Either it about the android platform or app providers want to increase their conversion rate on the Apple app store, optimizing mobile apps with the most adopted techniques are helpful in bringing unexpected positive results. Once the mobile application is ready to publish on the app store, it is highly important to look into some of the primary and critical areas such as the mobile applications descriptions that readers will come across to read and know about what the app is all about, its various visual in-app previews and above the marketing content that you will write while making a wise use of the unique keywords that relate to your app.