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Published 6 years ago by mariusmaftei with 0 Comments
by mariusmaftei
6 years ago

All You Need to Know About Glocalization - The Word Point

Glocalization is a word that comes from globalization and localization. The context of the usage of the term at the time was marketing, and how companies could offer products and services on a global scale while adopting local consumer preferences and culture in individual countries.

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